Featured in Ohh My Brand: Essential Actions for CEOs to Strengthen Their Personal Brand
Personal branding has shifted.
It’s no longer about perfect photos or polished quotes—it’s about being real, being relatable, and being rooted in what actually connects with people.
That’s why I was honored to be featured in Ohh My Brand’s expert roundup on “Essential Actions for CEOs to Enhance Their Personal Brand.” The piece brought together an inspiring group of founders, creators, and strategists sharing what actually moves the needle when it comes to being seen and trusted online.
In my contribution, I talked about something I believe is more important than ever: digital empathy.
What Is Digital Empathy—and Why Should CEOs Care?
In a world full of noise, heavy headlines, and shrinking attention spans, people aren’t just looking for leadership—they’re looking for humanity.
Digital empathy is your ability to communicate in a way that makes your audience feel seen, understood, and safe—especially online, where tone and nuance often get lost.
It’s not just a mindset—it’s a business strategy.
Before I write a launch email, build a course, or onboard a new client, I ask myself:
“What are they really feeling right now? What do they need to hear—not just to convert, but to feel supported?”
When you do that, your messaging becomes more than marketing.
It becomes service.
And it builds long-term trust at scale.
Why This Stands Out in a Sea of Expert Advice
So many personal branding articles focus on tactics:
Be consistent
Hire a photographer
Speak on more stages
Post on LinkedIn three times a week
Those things can help—but only if your presence reflects what your people are actually craving.
People don’t follow perfection. They follow resonance.
They don’t care if you’ve mastered the algorithm if your message doesn’t land.
In the Ohh My Brand article, many contributors spoke to that deeper truth:
Kiara DeWitt talked about proving your message through action.
Ivan Fernandez reminded us that your brand already exists—it just needs to be shared.
Susye Weng-Reeder emphasized the importance of digital infrastructure that mirrors your identity.
Whitney Barkley nailed it when she said, “The differentiator isn’t how often you show up but how consistently your presence matches your purpose.”
That’s what digital empathy fuels: consistency, clarity, and connection.
How to Apply Digital Empathy to Your Brand Right Now
Here’s how I recommend CEOs and leaders start integrating digital empathy into their brand presence:
Start with emotional awareness.
Don’t just write what you want to say—consider what your audience needs to feel to receive it.Ask better questions.
“What pain are they silently carrying?”
“Where might they feel unsafe, judged, or overwhelmed?”
“How can my presence be the opposite of that?”Rethink your metrics.
Don’t just measure clicks and likes—look at replies, resonance, and the conversations your content opens up.Lead with humanity, not hype.
You can still be strategic. But let your strategy be rooted in service, not manipulation.
Final Thoughts
I’m grateful to have been included in Ohh My Brand’s roundup because it reflects something I care deeply about: creating brands that are not just visible, but meaningful.
Whether you’re a coach, course creator, or scaling CEO—your personal brand doesn’t need to be perfect.
It needs to feel like you.
It needs to be consistent with how you lead, what you believe, and how you want others to feel.
Because in a noisy world, empathy cuts through.
If your brand makes someone feel grounded, understood, or empowered to take their next step?
That’s impact. That’s legacy. And that’s leadership.
