Modern Marketing, Funnels, and Finding What Works: My Conversation with Faith Mariah
I recently had an incredible time joining Faith Mariah on her podcast, Online Business Breakthroughs. We had a real, behind-the-scenes conversation about what’s actually working in online marketing today—and what’s not.
With nearly 20 years of experience in digital marketing, business strategy, and funnel design, I’ve seen firsthand how much the online business world has changed. Faith and I dug into the shifts we’re seeing, especially around selling on webinars, launching products, and nurturing email lists.
In our conversation, we covered:
Why Old-School Webinar Strategies Are Failing: I shared why traditional 90-minute sales webinars aren’t cutting it anymore—and what you should be doing instead to engage today’s savvy buyers.
How to Build Funnels That Actually Convert: We talked about how to create simple, layered funnels that feel authentic, build trust, and lead people naturally from freebie to offer.
Choosing the Right Freebie for Your Audience: I offered my favorite advice for picking a free offer that sets your buyers up for success (hint: it’s not about giving everything away—it’s about giving the right win).
The Reality of Entrepreneurship: We got real about how success isn’t instant, how failure is part of the process, and why treating your business like a real business (not a side hustle) makes all the difference.
The Power of Consistency and Testing: I encouraged listeners not to aim for perfection, but instead to keep testing, learning, and adjusting—because real breakthroughs come from taking action, not waiting for everything to be "ready."
This episode is packed with practical, honest advice for anyone trying to grow an online business in today’s noisy, fast-moving market.
👉 You can listen to the full episode here
Thank you so much to Faith for having me—it was a conversation I know will inspire a lot of business owners to take action with more clarity and confidence.
