How to Stay Focused When You Have Too Many Business Ideas
“I want to do everything with my business, but I keep getting overwhelmed. How do I manage this?”
As an entrepreneur, having a flood of creative ideas can feel like both a blessing and a curse. You’re excited, motivated, and full of possibilities—but when you try to do everything at once, it often leads to overwhelm and burnout.
In this episode of The Online Business AMA Podcast, I answer a listener question from Rachel, who shared something so many of us face:
"I want to do everything with my business, but I keep getting overwhelmed. How do I manage this?"
If you’re nodding along, you’re not alone. As someone with ADHD, I experience this daily. Let’s dive into some practical strategies that can help you focus, prioritize, and make real progress in your business.
1. Start with a Brain Dump
Before you can focus, you need to clear the mental clutter.
Start by doing a daily brain dump—simply write down every idea, task, and thought floating around in your mind.
This simple habit can help you:
See everything in one place
Reduce the feeling of chaos
Make it easier to organize and prioritize
You can do this with a notebook, a digital app, or even a voice memo—whatever feels easiest for you.
“Feeling overwhelmed by too many ideas? Prioritize what will make the most impact.”
2. Use the Eisenhower Matrix to Prioritize
Once you’ve done your brain dump, the next step is to prioritize your ideas using a simple but powerful tool: the Eisenhower Matrix.
Here’s how it works:
Urgent & Important: Do these tasks first.
Important but Not Urgent: Schedule these for later.
Urgent but Not Important: Delegate or automate if possible.
Not Urgent & Not Important: Eliminate or set aside.
Especially for entrepreneurs with ADHD or a fast-moving brain, this tool forces you to make clear decisions—helping you stay focused on what truly moves the needle.
3. Try the Moscow Method for Clearer Decision-Making
Another prioritization technique I recommend is the Moscow Method. It helps you sort ideas into four categories:
Must-Have: Critical to your business success right now.
Should-Have: Important but not urgent.
Could-Have: Nice additions, but not essential right now.
Won’t-Have: Things you can shelve for the future.
This method prevents you from spreading yourself too thin—and helps you stay laser-focused on what matters most today.
4. Focus on Solving Your Audience’s Biggest Problems
When you’re overwhelmed with ideas, it’s easy to forget who you’re building for: your audience.
One powerful mindset shift is to sell your audience what they think they want, and deliver what they actually need.
This approach:
Keeps your messaging focused and clear
Helps you avoid unnecessary complexity
Strengthens your connection and trust with your clients
When you stay anchored in your audience’s real needs, it becomes much easier to prioritize your projects and content.
5. Lean on Market Research for Clarity
Still not sure which ideas to pursue first?
Talk to your audience! Conduct simple market research:
Send a quick survey to your email list
Ask questions in your community or on social media
Book short market research calls
Understanding what your audience is struggling with will give you crystal clear direction on where to focus your time and energy.
You don’t have to act on every idea. You just have to act on the right ones.
By using tools like the Eisenhower Matrix and Moscow Method, staying connected to your audience’s needs, and simplifying your decision-making process, you can reduce overwhelm and stay focused on what really matters.
Want more tips and tools to turn your big ideas into focused action
Listen to the full episode of The Online Business AMA Podcast for even more practical advice!
