Re-engaging an Ignored Email List
How to Re-Engage Your Email List After Taking a Break
Reconnecting with an email list after a long break can feel overwhelming, but The Online Business AMA Podcast is here to guide you through it. In this episode, Lauren Diana answers a listener question from Beth, who’s unsure how to approach her email subscribers after months away. Lauren’s advice is clear: start small and be authentic.
Lauren recommends beginning with a re-introduction email, acknowledging the time away and sharing what’s next for subscribers. No need for lengthy explanations—just a short, honest note about the value they can expect moving forward. Consistency is crucial, so commit to a regular schedule, even if it’s just once a week or biweekly.
For those worried about crafting the “perfect” email, Lauren reassures that some of the most impactful emails are short and sweet. The goal isn’t perfection but rather reconnection through simplicity and authenticity. And if some subscribers choose to unsubscribe, that’s completely normal and even beneficial, as it refines your list to those who are truly engaged.
So, if you’re looking to reconnect with your audience, take it one step at a time. Start with that first email, and remember that rebuilding trust is a gradual process. Tune in to the full episode for more tips on re-engaging your email list!
Stay tuned for details on my upcoming Marketing Muse Mini-Coaching, designed to help you get the clarity and strategy you need to succeed.
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